I help creative founders and businesses scale with AI-powered systems and Intent-Data, carrying three decades of marketing wisdom into a frontier most leaders find cold and confusing. The tools evolve. The work stays human.
For thirty years, my work has centered on one question: what does this person truly want? Intent data taught me to read the answer in the smallest signals, a pause, a click, a return visit.
AI has not changed that question. It has raised the stakes of answering it well. I help leaders and brands hold onto the human truth at the center of their story as they move boldly into what comes next. That is the heart of SEO 3.0 (Signal Engagement Optimization™), and it is the reason real engagement now decides who gets seen.
A stage presence that moves a room, a coach who sharpens your strategy, an agency that builds your visibility end to end, and a Fractional AI Officer embedded in your business. Every engagement runs on the same human foundation: real signals, real engagement, real growth.
Keynotes that translate the AI shift into clear, confident action, with the human always at the center.
One-on-one and team coaching that gives founders and leaders an AI operating system they can actually run.
Through Tridence, my team builds and runs the systems that make brands discoverable to people and to AI.
Embed me in your business as your Fractional Chief AI Officer. Senior AI direction and hands-on systems, scaled to what you need.
Traditional SEO chased keywords, backlinks, and technical structure. Those elements still matter, and they no longer decide visibility. Search now runs on artificial intelligence, human behavior, and the engagement signals people leave across every platform they touch.
The core principle is human: search engines and AI platforms rank brands by how real people engage with their content across the entire digital ecosystem. Ranking is signal strength, and signal strength is built on trust.
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I started in digital marketing when intent data meant studying how a single click revealed what a person truly wanted. Three decades later, I have built that instinct into a discipline. I have served more than 200 brands, deployed over 140 AI models in production, and helped leaders translate fast-moving technology into durable growth.
As founder and CEO of Tridence, I created SEO 3.0, formally Signal Engagement Optimization™, and built Signal Scanner to measure how AI platforms see and represent a brand. My work lives where human intent meets machine interpretation, and that is the exact place visibility is won today.
I wrote Humanizing Your Brand in an AI World to give owners and founders a clear path through the noise. On stage, in coaching, and through my agency, the goal stays the same: help you stay human and stay found.
I give audiences a clear view of what is changing, why it matters to their numbers, and the human-first moves that keep them visible. Every talk is shaped around your industry and your room.
How AI search rewrote discovery, and what leaders must do now to stay found.
Signal Engagement Optimization explained, with a live look at how AI judges a brand.
Keeping the human voice at the center as your company adopts AI at scale.
Thirty years of intent expertise applied to the systems that now read it at scale.
Coaching is where strategy becomes habit. I work directly with founders and leadership teams to build the skills, systems, and confidence to run AI as a daily advantage.
My agency takes SEO 3.0 from idea to engine. We audit how AI sees your brand, fix the gaps, and build the content and automation that earn visibility across people and platforms.
Some leaders want more than a keynote or a coaching cadence. They want a seasoned partner in the room for the decisions that move the business. The Signal Desk embeds me in your company as your Fractional Chief AI Officer.
Signal Scanner runs live diagnostics against the AI platforms shaping discovery. It does not estimate visibility. It probes real engines for real responses, then scores how accurately and how often your brand appears.
Enter a domain and watch the signals resolve. This preview shows sample scores; a full report breaks down every signal and the moves that lift them.
Visit signalscanner.ioDavid made the AI shift feel human and achievable. Our leadership team left the room with a plan, not a pile of buzzwords.
The SEO 3.0 keynote reframed how we think about being found. We started seeing our brand surface in AI answers within weeks.
Coaching with David turned scattered AI experiments into a real operating system. The clarity alone was worth it.
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Conferences, industry summits, executive roundtables, and corporate workshops. I tailor every keynote to your audience and your sector, from logistics to professional services to technology.
SEO 3.0, formally Signal Engagement Optimization, measures visibility by signal strength across people, platforms, and AI systems. Keywords and links still play a role, and they no longer decide who gets seen. Real human engagement does.
Through the Signal Desk, I serve as your Fractional Chief AI Officer. You get senior AI leadership embedded in your business, setting direction and building systems, without the cost of a full-time executive hire.
Founders, executives, and marketing leaders who want a trusted guide to build an AI strategy with speed and confidence. Sessions run one-on-one or as a team cohort.
Use the booking button to share a few details about your event, team, or brand. I will follow up with the right next step, whether that is a keynote, a coaching plan, an audit, or a Signal Desk engagement.
Book a keynote, start a coaching engagement, request an AI visibility audit, or open the Signal Desk. Tell me where you want your brand to be seen, and I will help you get there.
Every week, one practical move at the crossroads of AI, marketing, and human connection. Built on SEO 3.0, written for owners and leaders. Free, and worth the open.